“Life is what happens to you when you’re busy making other plans”
Starting in 1958, The Beatles rocked the planet. Even today The Beatles are still played over the radio and on TV. When I read the quote above, I think about how busy my days can be. Being a PR student, focusing on event management, I am very organized and have every minute of my day planned.
Planning is the biggest part of organizing an event. Doesn’t matter what type of event it is, if it’s not well-planned and organized the event will fail. Event planning is not always as easy as Ehow makes it seem.
Here’s a list to get a broad idea of where to stop panicking and start planning:
1. Get the big picture
It’s hard at first to not think about all of the little details about the event but it’s extremely important to take a step back and assess the situation. For example planning a concert, think about other concerts you’ve been to and start with the question ‘what did the concert have? ‘ By asking this question it is easier to get a broad idea of the event.
2. Answering the question
Really just answer the question, continuing with the concert example, “what did the concert have?” The concert had a band, a venue, a theme, a time and a date. Again, this is just a broad idea of what the concert needs.
3. Get your organizer
Time to put your thinking cap on and get to work. Think about the little details. If the event is a concert, think about ticket prices, food and beverage, safety hazards, staff etc.
4. Do the research
Don’t do a projects without research. Research what goes into planning a concert and what are all the materials you will need. Find out more about the band. Basically grab every piece of information you can about the event. You will be the “go to” person during the event know the information so you can have the answer.
5. Market away!
The best way to have an excellent turnout to any event is to market it. Go crazy with marketing because if the event known about there will be better attendance. Create a flyer that is appealing and has all the information. Marketing is best if its local. Go to coffee shops or bus stops and put a flyer up. More of a trend now for marketing is online. The current time demands that marketing be online. Try social networking sites or create a video at YouTube.
6. Finishing touches
Done? Not yet, there are still some finishing touches that need to be made in order to have a successful event. Make sure that there is nothing you left out, nothing that you pushed aside, and nothing that you forget to bring. Make sure to bring a pad of paper and a pen to the event, you’ll never realize how much you’ll use them.
misslaurajay 